Theory and Practice is the partnership-based creative practice of Gerald Westlund + Kameron Chauvez.

A looping animation of a dove flying across the screen from right to left
The Festival Branding for the Michigan State University Latinx Film Festival. There are simple icons meant to covey film, music, the sun, birds and nature
An outdoor advertisement for West Michigan Piano featuring a grand piano rendered in the clouds with the words 'Music can take you there' type simply in the upper right-hand corner/. The West Michigan Piano monogram is place in the upper lefthand corner
The icon design for The Formless Thrill™ - a symmetrical flower icon that contains the silhouette of a bird as well as crown of flower petals completing the mark, it is set in white against a dreamy grainy out of focus backdrop
There is a rich brown paper backdrop upon which the words YOU'VE MADE IT are boldly set in light purple, a young black scholar stands confidently in the foreground with their back to the us with the word SCHOLAR embroidered across their shoulders
Various Logos set in black against an out of focus, grainy blue sky

We’re Theory + Practice

We believe design is the thought you put into something to let people know they’re being thought of.

A poster for Lansing Promise - on young black man is joyfully relived, as though he has just accomplished a monumental feat and a major point of change in his live, The words You've Made It are repeated in the back - it exudes joyfulness

Lansing Promise

2024

A venue sign for the Michigan State University LatinX Film Festival, its design consists of a singly chunky flower design in yellow on a red backdrop, the center of the flower shows a simplified film reel design

LatinX Film Festival

2023

An editorial image depicting Fred Hampton, the young visionary black panther chairman from Chicago who was murdered by the FBI - on the picture are his words 'Theory's cool. but theory with no practice aint shit'

We make three promises

A looping animation of a butterfleye resting on a flower
A looping animation of a butterfleye resting on a flower
A looping animation of a butterfleye resting on a flower
A looping animation of a butterfleye resting on a flower
A looping animation of a butterfleye resting on a flower
A looping animation of a butterfleye resting on a flower
A looping animation of a butterfleye resting on a flower
A looping animation of a butterfleye resting on a flower
A looping animation of a butterfleye resting on a flower
A looping animation of a butterfleye resting on a flower
A looping animation of a butterfleye resting on a flower
A looping animation of a butterfleye resting on a flower
A looping animation of a butterfleye resting on a flower
A looping animation of a butterfleye resting on a flower
A looping animation of a butterfleye resting on a flower
A looping animation of a butterfleye resting on a flower
A looping animation of a butterfleye resting on a flower
A looping animation of a butterfleye resting on a flower
A looping animation of a butterfleye resting on a flower
A looping animation of a butterfleye resting on a flower
A looping animation of a butterfleye resting on a flower
A looping animation of a butterfleye resting on a flower
A looping animation of a butterfleye resting on a flower
A looping animation of a butterfleye resting on a flower
A looping animation of a butterfleye resting on a flower
A looping animation of a butterfleye resting on a flower
A looping animation of a butterfleye resting on a flower
A looping animation of a butterfleye resting on a flower
A looping animation of a butterfleye resting on a flower
A looping animation of a butterfleye resting on a flower
A looping animation of a butterfleye resting on a flower
A looping animation of a butterfleye resting on a flower
A looping animation of a butterfleye resting on a flower
A looping animation of a butterfleye resting on a flower
A looping animation of a butterfleye resting on a flower
A looping animation of a butterfleye resting on a flower
A looping animation of a butterfleye resting on a flower
A looping animation of a butterfleye resting on a flower
A looping animation of a butterfleye resting on a flower
A looping animation of a butterfleye resting on a flower
A looping animation of a butterfleye resting on a flower
A looping animation of a butterfleye resting on a flower
A looping animation of a butterfleye resting on a flower
A looping animation of a butterfleye resting on a flower
A looping animation of a butterfleye resting on a flower

One (1)

a spherical gradient floats

One (1)

undulating water

This work matters.

We will never work for any individual or organization that neglects their responsibility to our planet and its inhabitants.

Two (2)

Flowers on the other side of a foggy, rainy window

Two (2)

We win together, or we don't win at all.

We are committed to full financial transparency, and the distribution of profit as a direct reflection of our individual contributions. With the goal of developing a community that thrives off of collective support, where everyone has the freedom to live more freely and fully.

Three (3)

A triangular shape with three sides of equal length, there is a smaller triangle of negative space perfectly centered creating a pleasantly balanced design

Three (3)

A dreamlike landscape depicting the top of a pink bush, a blue-white mist and a mountain with a magenta sky

Invested in the power of many.

We are privileged to be able to use our talents to help build, strengthen, support, and enrich our communities. To that end, a share of our earnings (TBD) will be redistributed to local and global communities and causes, as decided collectively.

Let’s make something, together.

hello@andpractice.org
A looping animation of a kite in flight, as Lake Michigan's waves slowly roll in, in the background and the dune-grass blows subtle in the breeze
A looping animation of a kite in flight, as Lake Michigan's waves slowly roll in, in the background and the dune-grass blows subtle in the breeze
A looping animation of a kite in flight, as Lake Michigan's waves slowly roll in, in the background and the dune-grass blows subtle in the breeze
A looping animation of a kite in flight, as Lake Michigan's waves slowly roll in, in the background and the dune-grass blows subtle in the breeze
A looping animation of a kite in flight, as Lake Michigan's waves slowly roll in, in the background and the dune-grass blows subtle in the breeze
A looping animation of a kite in flight, as Lake Michigan's waves slowly roll in, in the background and the dune-grass blows subtle in the breeze
A looping animation of a kite in flight, as Lake Michigan's waves slowly roll in, in the background and the dune-grass blows subtle in the breeze
A looping animation of a kite in flight, as Lake Michigan's waves slowly roll in, in the background and the dune-grass blows subtle in the breeze
A looping animation of a kite in flight, as Lake Michigan's waves slowly roll in, in the background and the dune-grass blows subtle in the breeze
A looping animation of a kite in flight, as Lake Michigan's waves slowly roll in, in the background and the dune-grass blows subtle in the breeze
A looping animation of a kite in flight, as Lake Michigan's waves slowly roll in, in the background and the dune-grass blows subtle in the breeze
A looping animation of a kite in flight, as Lake Michigan's waves slowly roll in, in the background and the dune-grass blows subtle in the breeze
A looping animation of a kite in flight, as Lake Michigan's waves slowly roll in, in the background and the dune-grass blows subtle in the breeze
A looping animation of a kite in flight, as Lake Michigan's waves slowly roll in, in the background and the dune-grass blows subtle in the breeze
A looping animation of a kite in flight, as Lake Michigan's waves slowly roll in, in the background and the dune-grass blows subtle in the breeze
A looping animation of a kite in flight, as Lake Michigan's waves slowly roll in, in the background and the dune-grass blows subtle in the breeze
A looping animation of a kite in flight, as Lake Michigan's waves slowly roll in, in the background and the dune-grass blows subtle in the breeze
A looping animation of a kite in flight, as Lake Michigan's waves slowly roll in, in the background and the dune-grass blows subtle in the breeze
A looping animation of a kite in flight, as Lake Michigan's waves slowly roll in, in the background and the dune-grass blows subtle in the breeze
A looping animation of a kite in flight, as Lake Michigan's waves slowly roll in, in the background and the dune-grass blows subtle in the breeze
A looping animation of a kite in flight, as Lake Michigan's waves slowly roll in, in the background and the dune-grass blows subtle in the breeze
A looping animation of a kite in flight, as Lake Michigan's waves slowly roll in, in the background and the dune-grass blows subtle in the breeze
A looping animation of a kite in flight, as Lake Michigan's waves slowly roll in, in the background and the dune-grass blows subtle in the breeze
A looping animation of a kite in flight, as Lake Michigan's waves slowly roll in, in the background and the dune-grass blows subtle in the breeze
A looping animation of a kite in flight, as Lake Michigan's waves slowly roll in, in the background and the dune-grass blows subtle in the breeze
A looping animation of a kite in flight, as Lake Michigan's waves slowly roll in, in the background and the dune-grass blows subtle in the breeze
A looping animation of a kite in flight, as Lake Michigan's waves slowly roll in, in the background and the dune-grass blows subtle in the breeze
A looping animation of a kite in flight, as Lake Michigan's waves slowly roll in, in the background and the dune-grass blows subtle in the breeze
A looping animation of a kite in flight, as Lake Michigan's waves slowly roll in, in the background and the dune-grass blows subtle in the breeze
A looping animation of a kite in flight, as Lake Michigan's waves slowly roll in, in the background and the dune-grass blows subtle in the breeze
A looping animation of a kite in flight, as Lake Michigan's waves slowly roll in, in the background and the dune-grass blows subtle in the breeze
A looping animation of a kite in flight, as Lake Michigan's waves slowly roll in, in the background and the dune-grass blows subtle in the breeze
A looping animation of a kite in flight, as Lake Michigan's waves slowly roll in, in the background and the dune-grass blows subtle in the breeze
A looping animation of a kite in flight, as Lake Michigan's waves slowly roll in, in the background and the dune-grass blows subtle in the breeze
A looping animation of a kite in flight, as Lake Michigan's waves slowly roll in, in the background and the dune-grass blows subtle in the breeze
A looping animation of a kite in flight, as Lake Michigan's waves slowly roll in, in the background and the dune-grass blows subtle in the breeze